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This course ended with a great success.

Saturday, November 7th,Sunday, November 8th,Monday, November 9th

Program Purpose:

• The necessity of improving the current business and social Environment in corporations motivated us to deliver wide-range lectures and deep case study discussions over the latest marketing management topics which exceed the existing marketing management ideas.

Applicants:

• Business administrator, Marketers, Senior marketing management representatives, and promising individuals who thrive to practice management strategies, and are interested in CMO business administration and the latest marketing science.

Lecturers, Topics

• Akihiro Inoue

「Marketing Strategy」「Societal Marketing and ROI Marketing」

• Jun Kamo

「ROI Marketing and CMO Management」

• Hotaka Katahira

「Management for Brand Building」

• Taro Kamioka

「CMO Organizational Theory」

• Hikaru Yamamoto

「Measuring Customer Equity」

• *Kentaro Katsube

「Management, Practice and Theories of Global Marketing」 (Possible)

• *Chris D. Beaumont

「Global Marketing & CMO　Management」

Date & Time:

November 7th, 8th, 9th 9:00 am – 5:30 pm

Attendance fee:

\250,000

Location:

Ginza Seminar Hall

Contact