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DOING BUSINESS IN INDIA : INSIGHTS FROM AN INDIAN CONSULTANT
November 2012
Chukei Publishing CompanyThere is an increase in Japanese companies setting up business in India, and Japanese businessmen taking up India related assignments. However, many Japanese companies and Japanese businessmen are taking up the India challenge without adequate understanding about India. This book provides explanation of the essentials of India's socio-cultural impact on business, knowledge, business environment in an easily understandable manner with examples for the benefit of Japanese companies and Individuals dealing with India for the first time. (This book is written in Japanese language.)
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Evolving Genes of a Corporate
January 2011
ASA Publishing Co., Ltd.Evolving Genes of a Corporate
- Reversing '30 year life span of Company' theory through DNA management , from marketing strategy viewpoint
(in JAPANESE only)
企業の遺伝子は進化する
企業が生き残り、存続するためには、企業DNAを明解にし、進化させることが重要である。コカコーラ、マクドナルドの事例を用いて解説をする。 -
Japanese Version of the best seller 'What Sticks'
October 2008
DIAMOND Inc.Japanese Version of the best seller 'What Sticks' : Why Most Advertising Fails and How to Guarantee Yours Succeeds
刺さる広告
米国でベストセラーになった「What Sticks」の日本語版 従来無駄が多かった広告を、メデイア、メッセージの改善によりROIをアップさせるためのバイブル -
CMO - Marketing's Chief Executive
December 2006
DIAMOND Inc.CMO - Marketing's Chief Executive
(in JAPANESE only)
CMO-マーケティング最高責任者
米国では6割以上の企業に設置されているCMOの役割を、PG,インテル、ヤフーのCMOに実際インタビューすることで解説