MARKETING & BRANDING ADVISORY SERVICES
Marketing & Branding Support Services
Breakthrough in Challenging Business Environment - Enterprise DNA Transformation
With dramatic changes and growing complexities in the business complexity and home and abroad, maintaining profitability has become a challenge to companies. To counter this situation and accelerate growth, drastic change in the corporate citizen consciousness is required. The actions to achieve this change are:
Define “Marketing “ improvement through PDCA, lay out the transformation of Corporate DNA which forms the concrete guidelines for thoughts and actions, and implement the transformation through training
Create CMO (Chief Marketing Executive) role to lead marketing to achieve effective realization of organizational & process transformation
Optimize marketing activities by structuring a marketing model using state-of-the-art statistical methods. Various marketing data is modeled based on KPI using latest techniques, and linked to the optimize the activities through measurement, analysis, and improvements (kaizen )
CMO Worldwide offers solutions to realize the above actions.
Solution Overview
Marketing DNA Transformation
Design of Marketing organization and techniques should be integrated into the enterprise DNA. Our ‘Marketing DNA Transformation’ solution realizes transformation of marketing aspects of enterprise DNA and clearly defining it resulting in a marketing focused enterprise.
Marketing Process and Organization Reengineering
Marketing can be mode more effective by improving the marketing processes and organization. Our ‘Marketing Process and Organization Reengineering’ solution identifies the improvement areas in marketing processes and organization and supports implementation of the identified improvements.
Communication Optimization
Our ‘Communication Optimization’ solution supports in realizing improvement of Marketing ROI by verifying various scenarios of Corporate advertisement activities through validation of target market, creativity and media distribution.
Marketing 4P Optimization
Through our ‘Marketing 4P Optimization’ solution , we build a statistical model of marketing data which increases the accuracy by always inserting the latest data based on data accumulated through various marketing activities. Our solution estimates the effectiveness of marketing activities and helps in achieving marketing ROI.
